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You can read more over at Complex, but below explains how renowned photographer Cam Kirk is doing a Gucci Mane exhibit in a church-turned-trap house in East Atlanta.

The gallery is the result of Kirk’s relationship with Gucci and years of shooting him. “I had the privilege early in my career to be with Gucci a lot,” he told Complex. “I have some really iconic photos. So, I came up with the idea to do a gallery. I didn’t want to do something typical; I wanted to have fun with it and I wanted it to represent Gucci Mane and his impact.”

Kirk designed a fully immersive experience to put the viewer in Gucci Mane’s shoes. Those who attend will feel just like the rapper as they’re surrounded by actors playing preachers, half-naked women, and various “hood figures,” which, Kirk explains, could mean men shooting dice.

Authenticity is important to Kirk, who prides himself on being able to capture moments. “None of [the photos] are staged, even the ones that are famous, they aren’t staged,” he explains. “I just happen to catch the moment.”

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